CGTN America
UNGA 74
STING / NETWORK DESIGN
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Storyboarding, Branding, & Motion Graphics
Live from the Rose Garden
CGTN America secured a live location at this year's 74th United Nations General Assembly event in New York. Across three daily shows and online, we wanted our coverage to standout from the crowd but also act as a homage to the UN itself.
We were initially inspired by the concentric circles of the United Nations logo. We quickly realized the circles could act as our motif throughout the design. Our staff photographer captured the assembly from all angles in and outside of the venue to use in our look. To bring it back to the UN we used the iconic green marble as a bed for our logo.
Early logo sketches
The Center of Attention
The marble, the photography, and the gold logo put our best foot forward on all fronts.
Wall Graphic Behind Presenter
The marble texture acted as a perfect background for other full screen graphics such as bullet point/key point graphics.
Fullscreen Bullet Point template
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