Try to find the simpliest of office supplies in CUBA and you'll be suprised to what lengths you would go to find it.
Reinventing CUBA is a CCTV News Documentary that chronicles life in CUBA and how its residents must adapt under a stagnant economy.
When in the initial meeting, we learned that CUBA was the epicenter for silk screening. We took that grungy, vintage silk screen look and designed our project around it.
With the Condensed Bold type and a retro Silk Screen look, our graphic style helped transform ourWashington, DC studio into a piece of Havana.
To further promote the documentary to be featured on other media outlets, web ads were featured on current.org
Creative Director: Alexander Shields
Creative Team: Ronald Cortez, Thanh Nguyen, & Alexander Shields
Promo & Title Sequence: Ronald Cortez