Will Public Opinion shift?
CGTN America would be covering the Impeachment Hearings throughout the week and we needed branding to go along with it.
Representing a neutral approach, we decided to use a type heavy design and forgo showing the faces of the individuals involved. In this way, we allowed the focus to be on the proceedings and Capitol Hill.
Another Option was to use "snippets" of the events so far: the Mueller Report, Pelosi's announcement, etc. However, we decided to go in the opposite direction because we felt this direction had the possibility to influence the narrative.
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